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Daan Delen, CEO of Reynolds American

February 28, 2014 By Jason Kubicki Leave a Comment

Friday, February 28, 2014
Broyhill Auditorium, Farrell Hall

Successful Journeys Begin with a Single Step

What does it take to begin a successful journey? Reynolds American’s Daniel (Daan) Delen says it takes a single step – but, as he told the audience at the Broyhill Executive Lecture Series at the Wake Forest University School of Business – you’d better pack a lunch. Delen’s keynote lecture is not only a Broyhill lecture series event, but also part of the 24th Annual Marketing Summit. Delen and his team at RAI are committed to “transforming tobacco”, a theme that is prevalent at the 2014 MBA case competition. Delen spoke to competitors, judges, faculty, and students about how RAI is making this transformation a reality.

Filed Under: Broyhill, Lectures, Video Tagged With: Daan Delen, Reynolds American

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